The Influence of Market Orientation, Entrepreneurial Passion, and Environmental Dynamism on Unit Performance in Microfinance Services

A research concept on the development of corporate entrepreneurship that can improve performance. There are variables affect performance entrepreneurial orientation (EO) which will be analyzed to company This paper aims determine effect market orientation, spirit, and environmental dynamism unit 334 microfinance service units PT. Bank Rakyat Indonesia (Persero) Tbk became sample, then data was processed using SEM-Lisrel direct relationship mediation between variables. The findings obtained have a positive significant through mediating strategic entrepreneurship. study shows initial process management influence subsequent processes role company's customer competitor in dynamic business environment is very influential create so it find new opportunities. In addition, companies must develop an spirit at smallest level their effort increase energy productivity obtaining opportunity predicted profitability make survive competition changes environment. contribute basic knowledge about factors developing used by top revitalizing organization level.